The advantage is that you will be able to send as many emails as you want without any restrictions. With that said, if you can’t use the SMTP server of your ISP because of email sending restrictions, consider the following solutions:ġ. This definitely hurts your business if you have a large contact database and need to send the message to the whole list urgently. But many ISP now limits the number of email messages you can send per hour or day. You can use the SMTP server of your Internet Service Provider (ISP) and be happy with it. You probably know that the best way to send emails is through the SMTP server. By addressing those issues, you can increase your email deliverability rate and ensure your newsletter is delivered directly to the recipient’s Inbox. There are also some technical issues that may be overlooked by email marketers but play a significant role in the email delivery process. That was mostly all about the message content and list building. In one of my previous articles I’ve already touched upon the email filtering and blocking issue and talked about the reasons why the email may be blocked or filtered by ISPs.
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